Bussiness and Case
Elderly care meal - a future new priority of institutional catering industry
The socialized reform of institutions, schools, military units, hospitals and other logistics department in China encourages China’s institutional catering industry to rise in recent years. Furthermore, the implementation of the “Belt and Road” strategy has opened up greater development space for China's catering industry, and starts off a wave of internationalizing institutional catering. Elderly care meal is an important aspect that cannot be ignored. At present, the elderly population in China has reached 222 million, and the aging industry has entered a rapid development period. According to data disclosure, nearly 16% of the elderly in China are malnourished, more than 31% of the elderly have nutritional risks, and more than 90% of the elderly have insufficient potassium intake... Dining difficulty and unreasonable nutritional mix of the elderly and other problems are widely seen in the society.
Weakness in China’s “elderly care meal” supply system
Investigation results have revealed many problems in the elderly care meal supply system at the current stage. The problem mainly lies in that prices of labor, raw materials, energy and space are rising year by year, but profits are getting lower; professional nutritious meals and personalized services are in deficiency; great efforts are invested into management; food hygiene and safety and risk management and control systems are imperfect. The current “elderly care meal” canteens are facing many problems, such as unreasonable location and layout, variance in the food and beverage quality, and under-developed service means.
Sinodiet Institutional Catering Industry Group has been committed to ensuring that the public can enjoy the taste of happiness, and actively explores the refined operation plan for the elderly meal. In a response to the current problems facing the elderly meal, Sinodiet Group gathers the elite to set up a special group for the elderly meal, which is divided into three major sectors: the implementation group, the research institute and operation group. It will create a new “Elderly Canteen” from three dimensions - resource integration, data, solution support and actual operation, which is bound to be put into pilot operation in Yuexiu District of Guangzhou this year.
Sinodiet creates a smart “elder care meal” system
The “Elderly Canteen” built by Sinodiet Group is different from the traditional canteen. It will redefine the elderly care meal system from serving system, cooking system, Internet platform and public welfare-based operation and other main aspects: 1. Set up an elderly care meal operation system, and customize services according to different elderly groups; 2. Build a community-based multi-functional restaurant, to provide a full range of services from dining, entertainment to health testing; 3. Create an elderly version of ordering platform, to provide the elderly with convenient and fast take-out service; 4. Customize recipes, to prepare tailor-made recipes for the elderly; 5. The integration of the central kitchen catering center with terminals of elderly care institutions, and the meal supply model using the rapid freezing technology and the cold chain distribution system help the elderly care institutions reduce costs, improve efficiency, and ensure the nutrition and safety of meals for the elderly; 6. Regularly organize socializing activities for communities to diversify the leisure activities of the elderly; 7. The “Elderly Canteen” built by Sinodiet Group will be put into public welfare-based operation to seek more benefits for the elderly.
The “Elderly Canteen” of Sinodiet Group will be piloted in Yuexiu District, Guangzhou in July 2018, which will be improved and upgraded in September, and will expand its coverage across the whole district in December before nationwide promotion operation throughout the country.
In the next 20 years, China’s proportion of aging population will reach the highest peak, and the elderly care industry has gradually become a hot topic, which puts a severe test on the elderly care meal. Based on the institutional catering industry, and staying true to its original intent to improve the present elderly care meal, Sinodiet Group puts forward the slogan of “ensuring the elderly can be taken good care of and enjoy their life”. Under the concept of new institutional catering, the Company vigorously promotes the development of elderly care meals.