Bussiness and Case
Therefore, there are five factors to consider in anticipating which side will win, namely: The side which knows when to fight and when not to will win; the side which knows the difference between commanding a large army and a small army will win; the side which has unity of purpose among its officers and men will win; the side which engages enemy troops that are unprepared with preparedness on its own part will win; and the side which has a capable commander who is free of interference from the sovereign will win. Bearing these points in mind, one is able to forecast victory in a war.
- Master Sun's Art of War
1. Developing strategy
(1) “1357 Strategy of Sinodiet”:
Build the operating base in one year, establish super reputation in three years, become the first institutional catering brand in five years, and achieve ten billion brand value in seven years.
(2) Medium-to-long-term strategy of Sinodiet: Break through the size and profit bottleneck of the catering industry, realize the multi-billion market ecology of Sinodiet, and achieve substantial growth in profit ratio with the deep development of the supply chain.
(3) Centennial strategic planning of Sinodiet: Sinodiet is aimed at becoming a company with a history of more than 102 years, changing the way people eat, and contributing to improve human health.
Lay the foundation for national expansion with the four major headquarters in South China, East China, North China and Southwest China, and establish an overseas business division to develop a global market at the same time.
Organizational structure of Sinodiet
(1) Platform model
(2) Organizational structure